2007 m. gruodžio 4 d., antradienis

Psychology Of Colour

It is important not to confuse symbolic meaning of colours with colour psychology. Colour symbolism refers to the use of colour as a symbol and is depended upon the culture and religion. Symbolic meaning of a colour can be very different in different cultures (e. g. in western civilization green colour is associated with spring and nature while in east it means unluck or cheating or in many western cultures white is a colour of innocence, cleanliness, hope and in east it is understood as colour of death and mourning).
Otherwise, colour psychology is a field of psychology that analyzes the effect of colours on human feelingsand behavior. As a matter of fact, some colours does a significant affect to our mood without reference to its symbolical meaning. Physiological tests have revealed that red hues increase bodily tension and stimulate the autonomic nervous system, while blue or green shades release tension. It is also found that yellow causes anxiety and, in fact, this colour could be called the colour of danger.

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